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Which retailer knows its customers best?
When it comes to understanding what consumers want, one retailer stands tall above the rest.
According to a new study of 1,000 consumers from beacon marketing platform provider Swirl Networks Inc., Amazon.com holds a clear lead in knowing its customers. Fifty-six percent of consumers say that Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.
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Vera Bradley adds e-commerce expertise to board
Vera Bradley is adding some deep e-commerce experience from Best Buy to its board of directors.
Kelley has e-commerce, marketing, and strategic planning experience and has served as president, e-commerce for Best Buy since 2014. Prior to joining Best Buy, Kelley served as senior VP, e-commerce for Chico's FAS and held the posts of VP of retail real estate and marketing and VP of e-commerce for L.L. Bean.

