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Study: Younger consumers phone the sale in
The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.
New custom Interactive Interactive Advertising Bureau (IAB) analysis of Prosper Insight data shows that adults ages 18-34 are more likely to favor smartphones for retail activities than any other age group.
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Target site overwhelmed by Cyber Monday traffic
For the second time this year, Target’s e-commerce site crashed due to exceptionally high levels of activity related to a major sales promotion.
The Target site went down the morning of Cyber Monday, Nov. 30. According to reports, the crash was actually a controlled restriction of the site by Target in response to extremely heavy volumes of visitors looking for holiday bargains.

