eCommerce

Retailers looking to provide a positive customer experience this holiday season should realize time is of the essence.

According to a new survey of 1,267 U.S. consumers from LoyaltyOne Consulting, 94% of respondents said they expect retailers to take extra measures to keep checkout lines moving during the holiday rush. When asked why they avoided stores completely during the holiday season, 36% of shoppers said their primary reason is waiting too long at the checkout.

Retailers looking to make their in-store customer experience more appealing can take a few basic technology-enabled steps.

Angela Ahrendts, senior VP of retail for Apple and former CEO of Burberry, is taking a more luxe approach in some of the company’s retail stores. “The stores are the best physical manifestation of the brand,” Jan Dawson, an analyst at Jackdaw Research, told the New York Times. “Angela is bringing her sensibility to that experience.” [New York Times]

When it comes to understanding what consumers want, one retailer stands tall above the rest.

According to a new study of 1,000 consumers from beacon marketing platform provider Swirl Networks Inc., Amazon.com holds a clear lead in knowing its customers. Fifty-six percent of consumers say that Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.

Vera Bradley is adding some deep e-commerce experience from Best Buy to its board of directors.

Kelley has e-commerce, marketing, and strategic planning experience and has served as president, e-commerce for Best Buy since 2014. Prior to joining Best Buy, Kelley served as senior VP, e-commerce for Chico's FAS and held the posts of VP of retail real estate and marketing and VP of e-commerce for L.L. Bean.

Former Target CMO Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.

The Wall Street Journal reported that Stephen Quinn will retire as executive VP and CMO in January after spending nearly a decade at the Walmart. Francis, who spent 27 years with Target, is expected to join Walmart to initiate a broad marketing revamp and work closely with Quinn’s successor, The Journal said, citing a person it said was familiar with the situation.

Former Target Chief Marketing Officer Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.

New technologies, new products, new consumer preferences — change always threatens to disrupt the status quo, and the retail landscape is no different. The trick is to determine which trends are passing fads and which have real staying power.

To help, we asked six experts from the Daymon Worldwide family of companies (Interactions is a subsidiary of Daymon Worldwide) to share their predictions for trends that will have the biggest impact on the U.S. retail environment in 2016.

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