eCommerce

Less than 12 hours after Macy’s shared bleak holiday results, J.C. Penney said enhanced digital capabilities helped it to produce strong holiday season same store sales growth which allowed the company to reaffirm its full year profit forecast.

Consumers are changing the way they browse and shop for goods using mobile devices.

According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.

Walgreens Boots Alliance on Thursday reported net sales of $29 billion, representing an increase of 48.5%, for the first quarter 2016 that ended Nov. 30, 2015. The significant growth was attributed to the inclusion of Alliance Boots consolidated results, the company reported.

Wall Street had expected $29.2 billion in overall revenue, according to analysts polled by Thomson Reuters.

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

One trend that will likely become more prevalent in 2016 is visual search, the ability to click on an image of a product and obtain information or even make a purchase, without typing in any words.

Urban Outfitters and other select retailers are offering visual search capabilities, and the failed Amazon Fire smartphone essentially made the world into an Amazon showroom with an advanced virtual search tool.

At a time when many retailers are cutting back on store expansion, Soft Surroundings is doing just the opposite, growing its retail footprint with a prototype that brings its brand experience to life. The women’s lifestyle brand, founded in 1998 as a catalog retailer, opened its first store in 2005. But it’s only been in the past couple of years that Soft Surroundings, which also has a thriving online business, has made a big push into brick-and-mortar. (In summer 2013, private equity firm Brentwood Associates took a majority interest — 55% — in the firm.)

Having just inked a deal to serve as a mobile and online payment platform for Walmart, MasterCard is looking to devices to widen its range in the digital payment space and has even launched a new grocery initiative.