eCommerce

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

One trend that will likely become more prevalent in 2016 is visual search, the ability to click on an image of a product and obtain information or even make a purchase, without typing in any words.

Urban Outfitters and other select retailers are offering visual search capabilities, and the failed Amazon Fire smartphone essentially made the world into an Amazon showroom with an advanced virtual search tool.

At a time when many retailers are cutting back on store expansion, Soft Surroundings is doing just the opposite, growing its retail footprint with a prototype that brings its brand experience to life. The women’s lifestyle brand, founded in 1998 as a catalog retailer, opened its first store in 2005. But it’s only been in the past couple of years that Soft Surroundings, which also has a thriving online business, has made a big push into brick-and-mortar. (In summer 2013, private equity firm Brentwood Associates took a majority interest — 55% — in the firm.)

Having just inked a deal to serve as a mobile and online payment platform for Walmart, MasterCard is looking to devices to widen its range in the digital payment space and has even launched a new grocery initiative.

Salt Lake City -- X Team International, an international alliance of retail real estate advisors, announced that partners Mountain West Retail and Investment, Dunbar Commercial and Endeavor Real Estate Group, completed three sale-leaseback transactions to Capview Partners for Melrose Family Fashions totaling 32,160 sq. ft. The Melrose Family Fashions stores included in the transaction are located in three Texas cities: Laredo, Odessa and Rio Grande City.

From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.

Chain Store Age spoke to industry experts to get a sense of where four strong trends in retail technology — mobile payment, same-day delivery, Internet of Things and social commerce — are heading in 2016. We also offer a sneak peek at the burgeoning trend of visual search.

RANDOM NOTES: The North Face puts its passion for adventure and the great outdoors front and center in its new flagship in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store features skylights, live greenery, tree trunks that extend through the ceiling windows, and such tech enhancements as a virtual reality experience that takes viewers on a journey through Nepal. Digital screens (“sky windows”) set in the ceiling have imagery that reflects outside weather conditions.