eCommerce

Online checkout problems are indicative of heavy e-commerce traffic, but still were not what Amazon.com hoped to see in the first hours of Prime Day.   According to multiple media reports, a glitch was causing problems for some U.S. and U.K. consumers attempting to check out their Amazon purchases the morning of Tuesday, July 12. Numerous shoppers tweeted their frustrations using hashtags such as #PrimeDay and #PrimeDayFail. A sampling of tweet complaints includes:  

While Amazon Prime Day got off to a bit of a rocky start, performance appears to be improving as the day goes on.   According to analysis from Clavis Insight, consumer electronics is the most popular category among Prime Day “spotlight deals,” promoted at the top of the page as especially in-demand items. As of 10 a.m. ET Amazon had run 21 spotlight deals, almost half of which were consumer electronics. At the same on the 2015 edition of Prime Day, Amazon had only posted 10 spotlight deals.  

Amazon.com is continuing its aggressive strategy of launching new distribution facilities and physical pickup centers.   The retailer will open a new fulfillment center in Kansas City, Kansas by the end of 2016. The 855,000-sq.-ft. facility, the second large-sized fulfillment center Amazon has announced within a span of four months, will create more than 1,000 full-time roles. In addition to this center and an upcoming facility in Edgerton, Amazon has existing Kansas facilities in Lenexa.  

Shoppers age 14-19, known as “Gen Z,” are not as hard to reach as some retailers think.  

Walmart is not the only big-name retailer preparing a July 12 online sales extravaganza.   Toys “R” Us is launching an online discount event so simple even a child could take advantage of it. All day Tuesday, July 12, shoppers on the Toys “R” Us and Babies “R” Us e-commerce sites can receive 15% off regular-priced items. There will also be more than 50,000 toys and baby products on sale sitewide.  

A lot of attention has been paid to the impact of mobile wallets in the payment technology arena. However, other technologies are also emerging to make payment, among other shopping activities, easier and more efficient. For example, 1-800-Flowers.com is partnering with Amazon.com to make the digital ordering process (including processing and payment) even easier.  

Walmart was offering its own July online savings event before Amazon Prime Day was officially announced, and now the discount giant is sweetening its deal.   Walmart is offering all customers free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15. This builds on a previously announced online promotion that offers a free 30-day trial of the retailer’s ShippingPass program, which provides consumers unlimited, two-day free shipping for a year.  

Amazon.com has unveiled another new feature for its second iteration of Prime Day, and customer voices will be heard.   The e-tail giant is offering exclusive Prime Day deals for Amazon Prime members who use its Alexa voice-activated artificial intelligence platform through July 12. These offers will be good for eligible shoppers who order products using their voice on Amazon Echo, Echo Dot, or Amazon Tap devices.