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Dressbarn launches omnichannel dress experience
Despite its frumpy name, Dressbarn is turning out to be quite the digital innovator in the apparel category after launching an omnichannel offering called Dressbar.
The Dressbar pop-up shop within Dressbarn stores and on dressbarn.com will feature digital components and dresses that have "a story." Dressbarn says it believes that every dress has a story, and the store will honor its heritage while creating a compelling destination for new dress stories to begin.
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Bayer launches redevelopment of historic Pizitz Building
Birmingham, Ala. -- Bayer Properties has begun construction on the $66 million redevelopment of the historic Pizitz Building, located on the corner of 2nd Avenue North and 19th Street in downtown Birmingham, Alabama.
The building’s top six floors will be dedicated to residential space with 143 multi-family apartments. The Pizitz Building will also have a mezzanine level with modern, temporary office space, a ground level featuring a public urban market, and an attached seven-level parking garage.