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Survey: Moms prefer Amazon, Skechers, Samsung
London – Moms with kids younger than 18 are known to be discerning, and only two retailers made the list of top 10 best perceived brands among these special ladies. According to the latest Brand Index from market research firm YouGov, Amazon.com ranked number two with a score of 58.8, Skechers came in at number eight at 48.1, and Samsung nabbed the number 10 spot at 47.7.
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JCPenney switching gears to growth mode
JCPenney Company cited strong financial results in the first quarter as the impetus for going on the offensive to gain back share and becoming the “preferred shopping choice for Middle America.”
JCPenney reported net sales of $2.86 billion compared to $2.80 billion in the first quarter of 2014. Same store sales increased 3.4% for the period.
The company has made inroads in recent quarters on its turnaround, and the company may finally be making progress on reconnecting with its core customers.