Deckers Brands rolls out Asia-Pacific e-commerce site

Goleta, Calif. - Deckers Brands is rolling out the company's first multi-brand e-commerce platform in the Asia-Pacific (APAC) region, Style X Deckers. The service, which has more than 100 SKUs of products from UGG, Teva, Sanuk and Hoka One One is expected to launch in five APAC countries during the first half of 2015.



Deckers plans on launching the service in several APAC countries during the course of 2015. To-date, Singapore and Australia have already gone live, Hong Kong is slated to turn on this month and Malaysia and South Korea will follow in the months ahead.



"As overall retail sales in the Asia-Pacific region continue to rival those in North America and Europe, it is increasingly important for Deckers to provide omnichannel solutions that will strengthen our portfolio, increase brand awareness and create a destination for our digital-savvy consumers," said senior VP of omnichannel operations and e-commerce John Kalinich.



The Style X Deckers platform includes several features that enhance the shopping experience for APAC consumers, such as product search by lifestyle preferences, cross-brand product search, geo-targeted catalogue and pricing, and direct access to brand sites.



The Style X Deckers website is expected to launch in New Zealand and Taiwan during 2016, with the remainder of the targeted APAC countries to follow in 2017.