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Ulta Beauty Overhauls Online Experience
New e-commerce platform helps retailer better serve shoppers
Ulta Beauty is on a roll — offline and on. It’s growing in the physical space, with 100 new stores on tap for 2017, and is also expanding its capabilities in the digital space.
Ulta’s e-commerce sales hit $345.3 million in 2016, and online traffic continues to climb. For its most recently completed quarter, e-commerce sales grew 63.4%, and mobile volume rose more than 90%.
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The Squeeze from Bottom-Up, Top-Down
At a time when store closings and consolidations are dominating the headlines, understanding the underlying industry dynamics also requires paying close attention to new store openings. Brands that are expanding their footprints are providing a revealing look at how consumer shopping patterns, priorities and preferences are evolving. In turn, this shows what might be in store for the retail industry ahead.