Furniture e-retailer extends 3D shopping app to Android users

Wayfair is giving Android customers a better way to visualize merchandise in their home before they buy it.

The furniture e-retailer’s app-based augmented reality feature is now available to the millions of consumers across the Android ecosystem. Built with ARCore, Google’s augmented reality platform, Wayfair’s “View in Room 3D” mobile app feature makes it possible for shoppers to position virtual furniture and décor in their homes.

Here’s how it works: Shoppers tap “View in Room 3D” in the Wayfair mobile shopping app. Customers can use their finger to select and position all 3D products, which are full scale, in any room they choose. Customers can then purchase merchandise within the Wayfair app.

“At Wayfair, we’re continually developing innovative technology features that make shopping for your home — and from your home — not just easier, but preferred,” said Steve Conine, co-founder and co-chairman, Wayfair.

“Leveraging augmented reality, the Wayfair app allows shoppers to transform their homes into virtual showrooms, allowing them to see their favorite products up close and at every angle, all in their very own space,” he said. “We’re excited to make this innovative capability available to our customers across tens of millions of Android devices.”