Direct To Consumer (DTC)

Foothill Ranch, Calif. – The Wet Seal Inc. is launching its new Wet Seal + Plus banner with 30 new stores opening Aug. 16. The stores are opening in California, Illinois, Kansas, Kentucky, Massachusetts, Maryland, Missouri, New Jersey, New York, Puerto Rico, Rhode Island, South Carolina, Texas and Virginia.

Nordstrom has launched its first-ever private label give-back brand, Treasure&Bond, which will be available in the T.B.D. clothing department at 86 stores around the country and on nordstrom.com.

Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.

RuMe, an earth friendly lifestyle brand, has appointed Farhan Yasin to its board of directors. Yasin joins RuMe's board to provide strategic guidance on the company's continued innovation and expansion within e-commerce, business operations and managing its rapid growth.

Los Angeles – American Apparel has relocated its Aix-en-Provence store in France. Set in a former private hotel, the new location features an open, single floor layout and flower garden.

The shop maintains much of the building's early architecture including stone walls, a fireplace (transformed into a shoe display) and double front doors depicting the city's emblem of two lion faces. With history dating back to the 16th century, it marks the company's oldest interior in Europe.    

Boulder, Colo. - Fairytale Brownies has opened a mobile store designed for ordering any time and from any mobile device, based on the MShopper mobile commerce platform. Customers can log into an existing account, create an account or make a purchase as a guest, with no need to download an app.

Seattle – Online specialty jewelry and diamond retailer Blue Nile Inc. reported net income of $2.17 million for the second quarter of fiscal 2014, a 1% drop from $2.2 million in the second quarter of the previous fiscal year. Net sales also decreased 1%, to $1.06.6 million from $108 million.

Blue Nile cited falling diamond prices as having an adverse effect on its financial performance during the quarter.

New York -- Faith Hope Consolo, chairman, and Joseph Aquino, executive VP, along with Arthur Maglio of Douglas Elliman's Retail Group are bringing fashion designer Victor de Souza to a pop up boutique at 2312 Adam Clayton Powell Blvd. as he prepares for his New York Fashion Week debut on Sept. 3.

Despite reporting a second-quarter sales increase of 5% and a digital sales increase of 9% — with mobile representing 15% of its total sales — HSN missed Wall Street expectations for its net income thanks to a 5% drop from $43.3 million a year earlier to $40.9 million for the quarter.

Overall net sales grew 5% over the prior year to $855.2 million.