Direct To Consumer (DTC)

Seattle -- Just two weeks after announcing its $350-million acquisition of men’s personalized clothing service Trunk Club, Nordstrom Inc. reported second-quarter earnings and sales in line with Wall Street projections.

Profit for the quarter was flat at $183 million, and sales climbed 6.2% to $3.3 billion, from $3.1 billion last year. Same-store sales rose a respectable 3.3%.

New York - Nine West Jeanswear Group Inc., formerly known as Jones Jeanswear Group, is changing its name to One Jeanswear Group Inc. This change is an additional step in giving the Jeanswear division a distinct identity as an independent operating company within Nine West Holdings, Inc., a portfolio company of Sycamore Partners.

Foothill Ranch, Calif. – The Wet Seal Inc. is launching its new Wet Seal + Plus banner with 30 new stores opening Aug. 16. The stores are opening in California, Illinois, Kansas, Kentucky, Massachusetts, Maryland, Missouri, New Jersey, New York, Puerto Rico, Rhode Island, South Carolina, Texas and Virginia.

Nordstrom has launched its first-ever private label give-back brand, Treasure&Bond, which will be available in the T.B.D. clothing department at 86 stores around the country and on nordstrom.com.

Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.

RuMe, an earth friendly lifestyle brand, has appointed Farhan Yasin to its board of directors. Yasin joins RuMe's board to provide strategic guidance on the company's continued innovation and expansion within e-commerce, business operations and managing its rapid growth.

New York -- Faith Hope Consolo, chairman, and Joseph Aquino, executive VP, along with Arthur Maglio of Douglas Elliman's Retail Group are bringing fashion designer Victor de Souza to a pop up boutique at 2312 Adam Clayton Powell Blvd. as he prepares for his New York Fashion Week debut on Sept. 3.

Los Angeles – American Apparel has relocated its Aix-en-Provence store in France. Set in a former private hotel, the new location features an open, single floor layout and flower garden.

The shop maintains much of the building's early architecture including stone walls, a fireplace (transformed into a shoe display) and double front doors depicting the city's emblem of two lion faces. With history dating back to the 16th century, it marks the company's oldest interior in Europe.    

Boulder, Colo. - Fairytale Brownies has opened a mobile store designed for ordering any time and from any mobile device, based on the MShopper mobile commerce platform. Customers can log into an existing account, create an account or make a purchase as a guest, with no need to download an app.