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American Apparel relocates Aix-en-Provence store in France


Los Angeles – American Apparel has relocated its Aix-en-Provence store in France. Set in a former private hotel, the new location features an open, single floor layout and flower garden.

The shop maintains much of the building's early architecture including stone walls, a fireplace (transformed into a shoe display) and double front doors depicting the city's emblem of two lion faces. With history dating back to the 16th century, it marks the company's oldest interior in Europe.

The storefront opened on July 29, and features products for men, women and children. The new location is situated among retailers The Kooples, Sandro, American Vintage, Petit Bateau, Loft, Gap, Hermes, MAC, Zadig & Voltaire and Bang & Olufsen.

American Apparel has 11 other French locations in Paris, Toulouse and Lyon.

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