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RuMe adds former Groupon exec to board


RuMe, an earth friendly lifestyle brand, has appointed Farhan Yasin to its board of directors. Yasin joins RuMe's board to provide strategic guidance on the company's continued innovation and expansion within e-commerce, business operations and managing its rapid growth.

Yasin is the co-founder and CEO of DataClover, formerly Snehta, a sales and marketing software provider that manages customer acquisitions and retention by delivering relevant connections between businesses and consumers. Prior to founding DataClover, Yasin served as the chief operating officer of Groupon, focusing on international growth and sales strategies. Prior to his tenure at Groupon, he served as the president of CareerBuilder's EMEA group, directing its international strategy.

"Farhan is a world-class operating executive and we look forward to leveraging his expertise to further develop our lifestyle brand," said Jae Lee, RuMe's CEO. "Like RuMe, Farhan is focused on innovation and operations and we anticipate his insights to be exceptionally valuable for our e-commerce efforts and managing RuMe's growth."

"RuMe already has an impressive line-up of products that are highly functional, aesthetically pleasing and sustainable," said Yasin. "I am excited to be involved with an innovative organization that is on the cutting edge of the reusable products industry, to help navigate and further spur its growth."

Denver, Co. based RuMe, short for ReUseMe, launched on Earth Day 2008 by a husband and wife team, Jae and Katy Lee, with a mission of making eco-consciousness easy. RuMe's diverse portfolio of products offers sustainable solutions for a broad range of users.

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