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Social Marketing
Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.
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Rethinking the Middle
By Michael Dart, Todd Hooper and Jay Agarwal
Although it isn’t as sexy as luxury or as dramatic as discount, the space somewhere in between is heating up.
In fact, recent deal activity suggests that retailers that cater to both low- and high-income segments — those serving “the middle” — have tremendous potential.
