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Direct To Consumer (DTC)

  • Survey reveals why consumers don’t like buying gifts online

    As the holidays approach, retailers are hoping the convenience and immediacy of e-commerce will prompt high volumes of online gift purchases.

    But according to a new survey of more than 1,000 U.S. consumers from e-gift software provider Loop Commerce, there are some common problems that make consumers hesitate to buy gifts online.

  • Connecting the Dots

    It’s only October, but the holiday forecasts are starting to pour in. At this point out, it looks like it will be a “modest” season, with Deloitte (whose forecast, unlike some others, includes the month of January) predicting a 3.5% to 4% increase in sales over last year.

  • SHOP TALK

    Another iconic U.S. brand has opened its own freestanding store. Ice hockey equipment giant Bauer Hockey, founded in 1927, made its brick-and-mortar debut, in Burlington, Massachusetts. The 20,000-sq.-ft. store, called

  • Study: Holidays may be merry, but not mobile

    Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

    According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

    Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.

  • The social shopping experiment continues

    Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

    Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

  • Study: Major retailers lacking in online satisfaction

    When it comes to satisfying online customers, the little guys may have an edge. Online review site Bizrate Insights (a division of marketing solutions firm Connexity) has released its 16th annual Bizrate Circle of Excellence awards, and only a few major retailers are included.

  • Lucky Brand rock revival set for 2016

    A strong roster of rock icons is coming to Lucky Brand stores and wholesale customers thanks to a licensing deal with Epic Rights.

    Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights including KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and CBGB.  The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online beginning in spring 2016.

  • Getting Physical

    The emphasis on omnichannel commerce has largely laid to rest (at least for now) the debate of online versus offline. Indeed, A.T. Kearney put it best in the title of a recent study, “On Solid Ground: Brick and Mortar is the Foundation of Omnichannel Retailing.”

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