Direct To Consumer (DTC)

Lauren Hobart has been elevated to the role of executive vice president at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle.

Hobart was named executive vice president, chief marketing officer and general manager of Dick’s new women’s specialty fitness stores branded as Chelsea Collective. Only two store are in operation currently, in McLean, Va. and Pittsburgh, but greater growth could be in store now the Dick’s has given a senior executive oversight of the concept.

Chico’s is looking to a veteran of Victoria’s Secret to help the company navigate some troubling times. The company announced that Cynthia A. Fields has been appointed to its board of directors, effective immediately. Fields was also appointed to the board's merchant committee.

Chico’s is looking to a veteran of Victoria’s Secret to help the company navigate some troubling times.

The company announced that Cynthia A. Fields has been appointed to its board of directors, effective immediately. Fields was also appointed to the board's merchant committee.

Lauren Hobart has been elevated to the role of executive VP at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle. Hobart was named executive VP, CMO and general manager of Dick’s new women’s specialty fitness store format, which is branded as Chelsea Collective. Only two store are in operation currently, in McLean, Virginia. and Pittsburgh, but greater growth could be in store now that Dick’s has given a senior executive oversight of the concept.

It’s only October, but the holiday forecasts are starting to pour in. At this point out, it looks like it will be a “modest” season, with Deloitte (whose forecast, unlike some others, includes the month of January) predicting a 3.5% to 4% increase in sales over last year.

Another iconic U.S. brand has opened its own freestanding store. Ice hockey equipment giant Bauer Hockey, founded in 1927, made its brick-and-mortar debut, in Burlington, Massachusetts. The 20,000-sq.-ft. store, called

Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.