Direct To Consumer (DTC)

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Boston-based sporting goods retailer City Sports has filed for Chapter 11 bankruptcy protection and plans to liquidate at least a quarter of its stores.

According to the Wall Street Journal, City Sports said it has a deal with liquidators Tiger Capital Group to hold going-out-of-business sales at eight of the company’s 26 stores, which are scattered throughout the Northeast from Massachusetts to Washington, D.C.

Chico’s is looking to a veteran of Victoria’s Secret to help the company navigate some troubling times.

The company announced that Cynthia A. Fields has been appointed to its board of directors, effective immediately. Fields was also appointed to the board's merchant committee.

Lauren Hobart has been elevated to the role of executive VP at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle. Hobart was named executive VP, CMO and general manager of Dick’s new women’s specialty fitness store format, which is branded as Chelsea Collective. Only two store are in operation currently, in McLean, Virginia. and Pittsburgh, but greater growth could be in store now that Dick’s has given a senior executive oversight of the concept.

Lauren Hobart has been elevated to the role of executive vice president at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle.

Hobart was named executive vice president, chief marketing officer and general manager of Dick’s new women’s specialty fitness stores branded as Chelsea Collective. Only two store are in operation currently, in McLean, Va. and Pittsburgh, but greater growth could be in store now the Dick’s has given a senior executive oversight of the concept.

Chico’s is looking to a veteran of Victoria’s Secret to help the company navigate some troubling times. The company announced that Cynthia A. Fields has been appointed to its board of directors, effective immediately. Fields was also appointed to the board's merchant committee.

Another iconic U.S. brand has opened its own freestanding store. Ice hockey equipment giant Bauer Hockey, founded in 1927, made its brick-and-mortar debut, in Burlington, Massachusetts. The 20,000-sq.-ft. store, called

Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.