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Direct To Consumer (DTC)

  • Torrid model search goes omnichannel

    Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.

    The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.

  • Wayfair enters the flooring business

    Home Depot, Lowe’s and Lumber Liquidators have a new online competitor to cope with after Wayfair.com announced ambitious plans to sell and install flooring.

    Wayfair Inc. is launching a feature called the One-Stop Flooring Shop, designed to offer customers a single destination for managing and completing home flooring projects. One-Stop Flooring Shop includes a broad assortment flooring materials and tiles. In addition, the service provides access to a dedicated flooring concierge team and a national network of pre-screened contractors.

  • Sticker shock: E-commerce fulfillment costs rising

    Recent rate increases for shipping services by UPS and FedEx and the pending Jan. 17 rate increase for U.S. Postal Service (USPS) shipping services, are challenging businesses -- especially small retailers and e-retailers -- to look for new and innovative solutions to optimize their shipping operations, according to Pitney Bowes.

    Here is an update from Pitney Bowes on the latest increase by each major carrier:

    UPS
    • On December 28, 2015, the rates for UPS Ground services increased an average net 4.9%.

  • Kohl’s, Macy’s and Footlocker join Shoptalk lineup

    Shoptalk is out to break the mold of what constitutes a retail industry event and the clearest indication of that philosophy is a digital brochure that showcases an expanding roster of speakers and the image of a monkey sitting on a toilet. Seriously.
     

  • Catalog/online retailer seeks to grow brick-and-mortar presence

    Sundance is gearing up for major retail expansion.

    The lifestyle apparel, art and home furnishings brand, founded by Robert Redford in 1969, has long operated a successful catalog and e-commerce site, along with a handful of physical stores. But in remarks at the recent ICR investor conference, CEO Matey Erdos said the company is planning to open up to 150 locations in the coming years.

  • Boot Barn backtracks on Q3 expectations

    Warm weather, as well as layoffs in the oil and gas industry hindered sales Boot Barn during the holiday quarter.

    Boot Barn announced preliminary results for the third quarter ended Dec. 26 as follows:

    • Preliminary net sales increased 49% to approximately $194 million;

    • Opened 5 new stores and completed the rebranding of 19 Sheplers stores;

  • Not a fun-filled holiday for Build-a-Bear

    Build-A-Bear Workshop is still expecting a third consecutive year of positive same store sales despite a decline in traffic over the holiday period.

    On a preliminary basis, for the fourth quarter ended Jan. 3, the company said it now expects:

  • Not a fun-filled holiday for Build-a-Bear Workshop

    Build-A-Bear Workshop is still expecting a third consecutive year of positive same store sales despite a decline in traffic over the holiday period.

    On a preliminary basis, for the fourth quarter ended Jan. 3, the company said it now expects:

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