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British activewear brand taps Bain exec to lead U.S. growth
Sweaty Betty, the London-based athleisure brand, is gearing up for expansion in the United States.
The retailer named Erika Serow president and CEO of its U.S. business, effective Jan. 18, Women’s Wear Daily reported. Serow has served as retail practice leader for the Americas region for Bain & Co. since 2013, with a focus on the apparel sector. She started at Bain in 1995.
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Which channel points the way for Wayfair?
Pure play home furnishings retailer Wayfair is citing one digital channel in particular as serving as a major growth driver.
According to Wayfair, 35% of all orders in third quarter 2015 were placed on mobile devices. In addition, a majority of traffic to Wayfair now occurs on phones and tablets. Phone traffic in particular has been sharply rising throughout 2015 as customers switch from PCs and even tablets.

