-
British activewear brand taps Bain exec to lead U.S. growth
Sweaty Betty, the London-based athleisure brand, is gearing up for expansion in the United States.
The retailer named Erika Serow president and CEO of its U.S. business, effective Jan. 18, Women’s Wear Daily reported. Serow has served as retail practice leader for the Americas region for Bain & Co. since 2013, with a focus on the apparel sector. She started at Bain in 1995.
-
Levis names another new exec to lead retail operations
Levis Strauss & Co. has named a new leader with experience at Nike, Petco and Target to drive growth at its 2,700 unit global retail division.
Levi Strauss & Co. said Carrie Ask will join the company on Feb. 16, 2016 as executive vice president and president of global retail. She fills a position that has been vacant since June when Craig Nomura resigned after just 16 months with the company. Ask will report directly to Chip Bergh, president and CEO of the $4.8 billion global apparel company.

