Rue La La goes global

Rue La La is embarking on a cross-border journey.



Pure-play retailer Rue La La is going international.



The retailer is expanding its reach to members in 219 countries and territories.



By utilizing the Borderfree Retail Platform from Pitney Bowes, the brand can now support a seamless shopping experience internationally, from leveraging local currency to accessing available local shipping services, regardless of where the member is located.



Overall, the new platform enables the company to provide cross-border e-commerce to more new members across the globe, according to a company statement.