Lifestyle and home décor brand expanding

Serena & Lily continue to grow their fledgling store portfolio.



The upscale California-based brand, which started out as catalog company, will open its fifth retail location, at Lido Marina Village, Newport, California, on Saturday, Oct. 22.



The 1,300-sq.-ft. store, which will have an additional 500 sq. ft. of outdoor space, will feature samples of every style from Serena & Lily's signature bedding, textiles, wallpaper, rug and paint collections, as well as a curated collection of furniture, lighting, outdoor living and décor items. It will include an extensive swatch wall featuring more than 300 original Serena & Lily textile designs, and rotating art displays featuring original works.



The shop will also be open to interior designers for private appointments, client meetings and presentations during and outside of regular store hours.