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Report: J. Crew mulls options for its popular Madewell brand
J. Crew Group is reportedly considering options for its popular Madewell brand, which it launched in 2006. According to Reuters, the retailer, which has struggled with slumping sales in its namesake division, is working with investment bank Lazard Ltd. to assess multiple strategic and balance sheet options for Madewell, which operates some 108 stores. -
Rise of the ‘Craft’ Brand
The age of the Goliath brand is over. Now, the Davids are running the show. The commerce landscape has consistently been dominated by giant corporations, whose brands became extremely broad, and in some ways generic. Think about Gillette. What does Gillette mean to you? Unless you get really excited about the prospect of a 37-blade razor, Gillette as a brand probably doesn’t mean much to you. It’s just the standard razor you buy at the store.

