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Williams-Sonoma’s under-the-radar Rejuvenation opens in Chicago


A retailer that specializes in reproductions of classic home products and house parts is expanding under the ownership of Williams-Sonoma.

Rejuvenation will open its seventh retail location on Nov. 21, in Chicago’s Lincoln Park neighborhood. The 6,000-sq.-ft. store is the retailer’s first Midwest location.

Rejuvenation’s product assortment includes both new and vintage items for every room in the home. The historically inspired, made-to-order collections span multiple eras and most products are handmade or carefully restored in the company’s factory in Portland, Oregon.

The Chicago store will also provide in-home design services and discounts for trade and contract customers. Rejuvenation’s staff is dedicated to helping customers choose and customize the lights, hardware, furniture, and vintage pieces to complete a space whether the project is big or small, new or old.

Founded in 1977 as an architectural salvage store, Rejuvenation was acquired by Williams-Sonoma in 2011. It currently operates stores in Portland, Ore.; Seattle; Los Angeles; Berkeley, Calif; Palo Alto, Calif; Atlanta; and Chicago and via the company’s website.

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