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Retailers hear Amazon Echo sales potential
The Amazon Echo smart home device represents a potential threat to Amazon’s competitors, but sales are sales.
Amazon Echo will be available in more than 3,000 stores around the country in time for the holiday shopping season. Select locations of ABT, BJ’s Wholesale Club, The Home Depot, Staples, Sears, Brookstone, RadioShack, Fred Meyer, Fry’s, Hhgregg, P.C. Richard & Son, and R.C. Wiley will offer Echo.
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Instagram program zooms in on social commerce
Visual social media network Instagram is taking a new step toward becoming a platform for commerce.
Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

