Direct To Consumer (DTC)

There’s a lot going on at the company formerly known as Quiksilver.    In a new phase of its turnaround, the company has changed its name to Boardriders, a name designed to reflect the company’s portfolio of action sports brands — Quiksilver, ROXY, and DC Shoes — which are unified by the boardriding culture and heritage.    

Express Inc.’s profit plunged 59% in its fourth quarter amid increased discounting and weak mall traffic.    In reporting its fourth quarter results, the apparel retailer said it plans to improve its merchandise mix through a more curated selection.   Express’ profit decreased 59% to $22.8 million in the quarter ended Jan. 28, in line with expectations, as earnings per share fell to $0.29, from $0.67 in the year-ago period.   .

In an omnichannel world, success is based on presenting the right products in front of shoppers when — and where — they are ready to make a purchase.   Soft Surroundings quickly learned that the more it expanded however, the harder this task became. Choosing the right allocation and merchandise planning solution was only the first step in the brand’s journey. By partnering with Columbus Consulting International, the chain was able to streamline the design, deployment and implementation of its new solutions.

Saks Fifth Avenue Off 5th announced plans for two new stores in Canada.   The retailer plans to open a location at CF Markville in Markham, Ontario. The approximately 27,000 sq. ft. store is scheduled to open in 2018.    “Ontario is a key market for Saks Off 5th in Canada and we’re excited to continue to grow our presence there,” commented Jonathan Greller, president, Saks Off 5th and Gilt, which are part of Hudson’s Bay Company.  

Urban Outfitters Inc. ended its fiscal year more or less on target.    The retailer on Tuesday reported net income of $64.3 million, or 55 cents a share, just one cent shy of analysts’ estimates, and down from $72.9 million, or 61 cents a share, in the year ago period.   Total net sales rose 2% to $1.03 billion, matching Street forecasts.  

The Michaels Companies reported better-than-expected earnings for the fourth quarter and also issued an upbeat forecast for 2017.   Michaels reported net income of $193.5 million for the quarter ended January 28, up 6.3% from $183.7 million in the year-ago period.    Net sales increased 4.1% to $1.8 billion, from $1.7 billion in the year-ago period. The company attributed the increase largely to its February 2016 acquisition of Lamrite West and sales from 19 additional stores.  

Lands’ End has a new person at the top.   Jerome Griffith has officially taken the reins as CEO of the company, and also joined the board of directors. He succeeds Joseph Boitano and James Gooch, who have served as co-interim CEOs since September 2016, when CEO Federica Marchionni was forced out after less than two years amid an ongoing sales slump.  

Another online retailer has made the jump to the physical space.   Brilliant Earth announced plans to open three new locations, in San Diego, California; Washington, D.C.; and Denver, during the spring and summer. The new showrooms will join the retailer’s five other existing locations in San Francisco, Los Angeles, Boston and Chicago.