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Nasty Gal to live on
Nasty Gal is getting a new lease on life — but only in the digital space. The brand, which was acquired out of bankruptcy in early February by British online fashion group Boohoo.com, will live on under new leadership as a pure player. Nasty Gal recently closed its two brick-and-mortar stores, both of which were in the Los Angeles area. -
Brand Activation
I’ve seen the future of retail. And it’s not all online, not by a long shot.
First, let’s deal with the elephant in the room. Yes, traditional brick-and-mortar retailers are confronted with challenges on multiple fronts. Adapting stores to accommodate today’s digitally savvy and demanding customers is no easy feat.

