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Athleisure giant stretches ship-from-store commitment
On the heels of announcing plans to open smaller, “local” stores, lululemon athletica hopes to further extend the breadth of its brand by expanding its ship-from-store service — just in time for the upcoming holiday shopping season. The program, which currently encompasses 11 stores, will grow to 65 locations, a move that will streamline fulfillment of online orders, Laurent Potdevin, lululemon’s CEO, said during the company’s fiscal second quarter 2016 earnings call last week. -
OMG! Nordstrom, Topshop launch fashion emojis :)
U.K. retailer Topshop will debut more than a new fashion line at London’s Fashion Week. The British fashion brand and Nordstrom teamed up to launch a co-branded emoji keyboard app that features fashion and lifestyle emojis, stickers and GIFs resembling actual Topshop product sold at Nordstrom.

