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The Great One joins Sears Canada brand team
With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.
Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.
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Report: Abercrombie focusing on customers, cleaning up brand image
New Albany, Ohio – Abercrombie & Fitch Co. is overhauling both how its stores operate and how it markets its brand image. According to the Columbus Business Journal, Abercrombie will focus on the in-store customer experience with features like order-in-store technology and techniques to keep lines short.

