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Billabong taps NetSuite to power omnichannel strategy


New York -- NetSuite Inc., a provider of cloud-based financials, ERP and and omnichannel software suites, said that boardsports retailer Billabong International Ltd. selected NetSuite SuiteCommerce to help transform customer interaction with its brands through the implementation of a new global omnichannel platform.

The platform will be progressively rolled out across the retailer to provide a true omnichannel experience across its wholesale, retail and ecommerce operations.

“Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy, said Billabong CEO Neil Fiske. “We have high expectations of potential strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with NetSuite to build an industry leading global platform that creates a seamless customer experience across all of our channels, including wholesale.”

NetSuite SuiteCommerce provides Billabong with a scalable order management solution that will allow it to utilize its inventory more effectively and be quickly updated to keep pace with the rapidly evolving retail industry and consumer expectations. The consolidation onto a NetSuite’s single, unified cloud commerce platform will allow Billabong to achieve a variety of benefits, including allowing in-store sales associates to deliver a more personalized shopping experience with a comprehensive view of the customer history and the ability to order products from a tablet or mobile device if it’s not available in the store.

Also, Billabong will be able to monitor and manage each of its branded global websites from one single platform that can support up to 190 currencies, 19 languages, and multi-country tax compliance.

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