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Survey: Consumers cozy with mobile, social commerce
Las Vegas - American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.
According to a survey by advertising/marketing technology provider Fluent Inc., roughly 30% of respondents said that they have bought clothing using their smartphones.
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Skechers running fast
Manhattan Beach, Calif. – Skechers USA Inc., which recently passed Adidas to become the number two athletic footwear brand in the United States, is on the fast track.
The company, whose second quarter sales beat estimates, has carved out a lucrative niche in casual athletic footwear and in kids’ athletic footwear. It is in expansion mode, with plans to open 125 to 135 company-owned and third-party-owned stores later this year.

