Macy's is looking to woo customers with an offer that no fashion-loving shopper can refuse: the use of a free personal stylist.
This month, Macy’s is expanding the personal shopping experience at stores with the launch of My Stylist@Macy’s, a free service at select Macy’s stores nationwide, dedicated to finding the perfect fashions for every customer from coast-to-coast. In addition to style consultations, the experts at My Stylist@Macy’s will guide shoppers in selecting the best gifts for friends and family, for all occasions.
"We are ecstatic to bring this unique shopping experience to our customers,” said Susan Bertelsen, Macy’s group vice president of My Stylist@Macy’s and Wedding & Gift Registry. “Macy’s prides itself on offering the best range of fashion and accessories, as well as gifts for loved ones. With My Stylist@Macy’s, we will bring this expertise to the customer on a more personal level, and help ensure that they walk away with exactly what they need, from every day to life’s biggest moments.”
In addition to providing styling services for periodic events such as weddings and holidays, stylists will fashion shoppers’ homes with furniture and home goods. Macy’s is currently offering the service at 135 locations.