Retail

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.

San Antonio, Texas -- The Woodmont Company has completed two, five-year leases with Altitude Trampoline Park for new locations in San Antonio and Spring, Texas.

Altitude Trampoline Park will occupy 27,428 sq. ft. of space at Heubner Oaks Shopping Center in San Antonio, Texas, a lifestyle center anchored by Regal Cinemas. The space is under construction with the grand opening anticipated this fall.

Following fourth quarter results that missed Wall Street expectations, Ascena Retail is looking ahead to fiscal 2015, which CEO David Jaffe said will see the continuation of a critical, multi-year investment to build the company’s omnichannel platform.

The company reported net earnings of $15.7 million, compared with $29.8 million in the year-ago period.

Stamford, Conn. -- Half of Americans (49%) plan to shop online earlier for gifts this holiday season, with the main reason being to ensure they receive their packages on time (63%), according to a survey by Pitney Bowes.

Dublin, Calif. - Ross Dress for Less will open a new store in Arizona on Oct. 11. The store is located in the Maryvale Plaza Shopping Center in Phoenix. This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year. 

Together, Ross Dress for Less and DD’s Discounts currently operate more than 1,300 off-price apparel and home fashion stores in 33 states, the District of Columbia and Guam.
 

As part of its efforts to reinvent its business and culture, Staples has opened a health and fitness center at its global corporate headquarters, in Framingham, Massachusetts. It is the latest in a series of updates to the campus, including a cafeteria stocked with healthier food options and a more open and collaborative floor plan, both designed by Business Interiors by Staples.

Steamboat Springs, Colo. - Point6, a manufacturer, distributor and retailer of performance-oriented socks, has implemented NetSuite's cloud-based business management suite that provides the company with capabilities to run its core business operations including financials, inventory management, order management, fulfillment and warehouse management. This modernization effort has helped Point6 streamline the order to cash business process.