Report: Amazon uses Facebook feedback to rate holiday toys

Seattle –- Amazon.com is reportedly using feedback collected from its “Amazon Moms” Facebook group and other corporate Facebook pages to help create promotional lists of holiday toys.



According to Bloomberg, Amazon has been utilizing comments posted on its Facebook pages and groups by 400,000 consumers to create shopping tools such as “Mom Picks 2014,” which has a photo gallery of the most popular toys as selected by mothers.



Amazon did not directly inform members that it would collect their feedback for this purpose, although no individuals are mentioned in any of the promotional materials it created. The company is also using the feedback to help refine its holiday inventory and assortment planning.