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Hooters offers retailers digital inspiration
Fresh perspective on how retailers can integrate their physical and digital presence while elevating the brand experience can be found in an unlikely location in Southern California.
The most vexing issue confronting retailers in 2015 remains how to seamlessly integrate the physical and digital worlds to keep pace with shopper expectations. A new Hooters prototype in the Los Angeles suburb of South Gate offers some ideas that could be worth exploring, borrowing and adapting for a retail environment.
