Outgoing Lululemon CEO takes reins of frozen-food company

Atlanta -- Christine Day, the outgoing CEO of Lululemon, has been appointed CEO at Luvo, a start-up frozen-food company that focuses on healthy, low calorie, low sodium meals. Day’s appointment is effective April 1.



“Christine's unbridled passion for retailing and consumer insight adds an important component to elevate Luvo into the consumer mainstream," said Luvo founder and president, Stephen Sidwell. "We look forward to Christine's guidance for the brand, helping Luvo take the lead in the national movement that delicious, nutrient-dense food can be affordable, convenient and easily accessible."



Day was appointed CEO of Lululemon in 2008. She announced her plans to leave the retailer in June, about three months after the company recalled yoga pants for being too sheer. Prior to Lululemon, Day spent 20 years at Starbucks Corp.