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Best Buy offers virtual design app for Apple Vision Pro

Best Buy Envision app (Credit: Best Buy).
The Best Buy Envision app (Credit: Best Buy).

Best Buy Co. Inc. is enabling customers to visualize how products would look in their home with augmented reality (AR) technology.

The consumer electronics giant is releasing a new app called “Best Buy Envision” it developed exclusively for Apple Vision Pro, which is controlled by a user's eyes and hands and offered via the App Store. The app uses AR to help customers preview 3D models of Best Buy products. 

While wearing an Apple Vision Pro headset, shoppers can see 3D images of how a variety of different products would look and feel in their space before buying them. The assortment of products available for 3D viewing in the app includes big screen TVs, large and small appliances, fitness equipment, and furniture.

To use Best Buy Envision, customers can put on their Apple Vision Pro, open the Best Buy Envision app and scroll through hundreds of options to see them appear digitally, in front your eyes, in their physical space.

Once customers find an option they want to further investigate, they can obtain in-app access to product ratings and pricing, send the product directly to a friend through text/email, or open the product page within the Vision Pro Safari app to make a purchase on the Best Buy e-commerce site.

“Best Buy Envision is another way we’re utilizing innovative technology to humanize consumer electronics like no one can,” said Brian Tilzer, chief digital, analytics and technology officer for Best Buy. “The app allows our customers to see, in a lifelike way, how technology will look and feel right in their own homes, delivering an immersive and personalized shopping experience.”

In another recent customer-facing innovation effort, Best Buy is partnering with Google Cloud and Accenture to use generative AI for personalized customer support at scale, beginning in late summer 2024. Best Buy will also introduce a new suite of generative AI-enabled tools to assist human customer service agents provide live phone support.

Meanwhile, other retailers that offer similar AR design apps for Apple Vision Pro include Lowe’s, J.Crew and Wayfair.

Based in Minneapolis, Best Buy operates more than 1,000 retail stores in North America.

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