Lowe’s launching virtual kitchen design for Apple Vision Pro devices
Lowe’s is making it easier for customers to visualize and design their dream kitchen with immersive 3D layouts.
The home improvement giant is debuting a new VR featured called “Lowe’s Style Studio” on Friday, Feb. 2, 2024. Designed exclusively for Apple Vision Pro, which is controlled by a user's eyes and hands, and offered via the App Store, Lowe's Style Studio allows customers to enter an immersive 3D kitchen scene.
From there, customers can explore preset styles curated by Lowe's professional designers, and customize hundreds of real-world materials, fixtures, and appliances – all available at Lowes.com or in store – to fit their personal taste. According to Lowe’s, the Style Studio offers nearly 80 billion possible combinations.
After customers select a kitchen design, they can transform their plans into style boards, and email, text or AirDrop them to a significant other, a contractor, or an interior designer for discussion. In a post-launch update, customers will also be able to synchronize their style boards with their Lowes.com account, making it easier to shop within the Lowe's app on iPhone or iPad.
Lowe’s Innovation Labs continues next-gen technology efforts
Lowe’s Style Studio was built by its Lowe’s Innovation Labs proprietary tech hub. Other solutions developed by Lowe’s Innovation Labs include an end-to-end room scanning, measurement and estimate tool called “Measure Your Space,” as well an interactive virtual model, or “digital twin,” of its stores that enables employees to visualize and interact with nearly all of a store's digital data.
In addition, Lowe’s Innovation Labs created the retailer’s Lowe’s Product Expert custom GPT tool that delivers home improvement product recommendations via generative AI, which is based on machine learning (ML) and can create new content and ideas, including conversations, stories, images, videos and music.
"This is a transformational moment for kitchen design. Our customers can now visualize their dream kitchen in their own space, and that's incredibly exciting," said Seemantini Godbole, Lowe's executive VP, chief digital and information officer. "Lowe's Style Studio immerses our customers in a cutting-edge design experience enabled by spatial computing that will make home improvement easier than ever. I'm proud of our team for creating a powerful, immersive experience for Apple Vision Pro customers."
Based in Mooresville, N.C., Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates.