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Kristen Wiig reprises iconic ‘Target Lady’ SNL character in new Target ads

Kristen Wigg Target ad
Kristen Wiig is reprising her iconic 'Target Lady' character in new ads for Target.

The loopy Target cashier played by Kristen Wiig on “Saturday Night Live” is back. 

The actress and SNL alumni is reprising her classic ‘Target Lady’ character in a major advertising push from the retailer to promote the launch of  its revamped Target Circle loyalty program. 

The discounter collaborated with Wiig, former SNL writer James Anderson and director Tom Kuntz on the campaign, which features 12 advertising spots that will run across a wide range of channels, including TV, digital, video, social and

Announced in March, the new Target Circle program will have three membership options, including the retailer’s first-ever paid memberships. The launch of the revamped program coincides with the return of “Target Circle Week” (April 7-13), which will offer member up to 40% off hundreds of thousands of items in top spring categories that include apparel and accessories, beauty, home and tech, plus a one day-only 10% off Target GiftCards deal, according to Target.

The savings will be applied automatically at the checkout. Members of Target Circle 360, the paid membership option, will also be provided with free unlimited same-day delivery that will continue throughout the year.

“We've spent a lot of time talking with guests about what they love about Target Circle, and we can't wait for members to experience even more ease, savings and personal touches every time they shop," said Cara Sylvester, executive VP and chief guest experience officer, Target. "We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to join, all guests can save even more with their personalized deals."

“Target Lady is incredibly special to me because it's one of the characters I created at The Groundlings and ended up on SNL,” said Wiig. “She definitely loves Target! I mean, who doesn't? It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store today."

The following  deals go live at 2 a.m. CT on Sunday, April 7:

  • 40% off floor care;
  • 30% off swim and sandals for the family;
  • 30% off tees, tanks, shorts and dresses for the family;
  • 30% off outdoor living;
  • 20% off all hair, nail and sun care;
  • 20% off breakfast favorites, coffee and cereal;
  • 30% off select toys;
  • 30% off bedding and bath;
  • Spend $50 in home care products and receive a $15 Target gift card; and
  • Spend $50 at Ulta Beauty at Target and receive a $15 Target gift card.
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