Nike brings dressing room to customer homes with 3D holograms

Nike is providing consumers who would prefer to stay home during the pandemic an accurate, virtual view of how items fit.

The athletic footwear and apparel brand is leveraging the Omnivor Holograms for Retail solution as the platform for its new Nike Virtual View feature. Currently offered via the Finish Line and JD Sports specialty athletic apparel chains, Nike Virtual View enables shoppers to select a hologram that matches their size and body type, effectively building a virtual dressing room in customer homes. 

Nike has also been collaborating with Foot Locker to make its products more accessible to consumers who may be reluctant to visit brick-and-mortar stores. In September, the companies jointly launched “The Endless World of Air Max,” a sneaker culture and entertainment hub on Google Slides dedicated to Nike Air Max footwear.

According to Nike, customers who use its new hologram tool purchase more products and return fewer items, and almost half of users returned to the feature more than once. Nike Virtual View users can gain access to, control and personalize holographic content on any device. 

“The COVID-19 pandemic has expedited an overwhelming consumer preference shift toward digital options. While many of these traditional behaviors may return, many of the developments made today will be with us forever,” said Adam Kirk, CEO and founder, Omnivor. 

Founded in 2016, Omnivor is a spinout of Kernel Labs, a Seattle-based startup studio.