‘Edutainment’ destination to open in new center on Las Vegas Strip
The Las Vegas Strip will soon boast another attraction: an experiential, state-of-the-art illusions museum.
The Museum of Illusions will open its largest location to date, a 15,274-sq.-ft. site at Project 63, a new four-story retail and hospitality center on the corner of Harmon Avenue and Las Vegas Boulevard.
Opening in early spring 2023, the museum will be designed for visitors of all ages. It will feature a combination of classic as well as never-before-seen mentally-stimulating optical illusions, 3D holograms, brain-puzzling exhibits and interactive illusion rooms. It will also have a retail shopt.
“We’ve had our sights set on bringing Museum of Illusions to Las Vegas for some time now, all the while knowing we’d have to create something really special in order to make our presence known in this market,” said Jonathan Benjamin, CEO of Museum of Illusions. “As masters at what we do in the realm of edutainment, what we have in store for this Vegas museum will add something really unique to this bustling city for both locals and tourists alike to enjoy, ultimately upping the ante for our brand as we continue expanding our global footprint.”
With 37 locations open to-date, Museum of Illusions has set a goal of having 100 total locations open around the world by the close of 2026. The company said its primary goal is to provide memorable and exciting educational opportunities while evolving its approach to creativity, art, and entertainment.
In addition to this new museum coming to Las Vegas, the brand has numerous U.S. locations opening from now through the first quarter of 2023 including Charlotte, N.C.; Scottsdale, Ariz.; Washington, D.C.; Atlanta; Austin, Texas; Denver; and Minneapolis.
About 63
Spanning more than 243,000 gross sq. ft., the 63 complex is located directly on the Las Vegas Strip and comprised of flagship retail and restaurant opportunities. It was constructed by the development team of Brett Torino with Torino Companies and New York based Dayssi and Paul Kanavos of Flag Luxury along with designers from Arquitectonica of Miami Beach.