How immersive technology can make stores more personalizedOn the surface, the idea of personalizing a traditional brick-and-mortar shopping experience by integrating immersive solutions may seem counter-intuitive. Korean retailer Matin Kim features in-store hologram modelsA South Korean fashion chain is displaying outfits with lifelike 3-D virtual reality "models." Applebee’s revamps store operations with new POS system Applebee’s Neighborhood Grill + Bar is upgrading a number of in-store solutions, centered on a new POS implementation. Mr. Pickle’s Sandwich Shop deploying self-service kiosks A growing premium sandwich chain is outfitting stores with cashierless payment technology and digital menu boards. Scheels in $11 million digital signage rollout; to open new store in 2026 Scheels has created immersive in-store digital environments with LED display walls. RaceTrac brings shelf tag printing in-house A regional convenience/fuel store operator is managing its own shelf tagging and product labeling operations.