Personalization

Personalizing marketing across your customer base has always been a marketing goal, and now artificial intelligence is bringing retailers to the finish line.

An independent grocery chain is staying competitive with larger rivals via targeted shopper engagement.

Academy Sports & Outdoors pays close attention to local customer demand signals when designing its merchandising strategy.

All five grocery brands operated by Ahold Delhaize USA have expanded their customer personalization capabilities.

The parent company of several premium and luxury brands will provide a seamless try-on experience using Google Cloud artificial intelligence technology.

Bed Bath & Beyond Inc. is partnering with a loyalty platform to provide a seamless rewards program that covers its entire portfolio.

Consumers have strong preferences when it comes to their online shopping experience.

A leading bridal and special occasion dress retailer is upgrading its enterprise with leading-edge technology.

A plus-size women’s apparel and intimates retailer is tailoring online customer experiences in real time.

Certain factors make a promotional offer more likely to catch the interest of a shopper.