Gopuff personalizes digital shopping experience
Gopuff is upgrading its desktop and mobile web storefront.
Philadelphia-based consumer delivery service Gopuff has a new digital commerce experience it says creates a personalized storefront tailored to each individual customer’s life, location and habits.
New features for both desktop and mobile web include:
- Personalized recommendations: Items and categories will appear based on each individual’s order history, surfacing frequently and recently purchased products and categories as well as personalized recommendations and customized offers on a shopper’s birthday.
- Hyper-local insights: Customers can now see what items are popular in their area, statistics about their city’s order history, and more information. They can also see other customers in their city placing Gopuff orders on a live heatmap.
- Real-time local inventory: Customers see only what's available in their exact location, with the site leveraging their IP address to display what's available before they log in.
- Easier navigation: A new shopping experience designed specifically for the web features a left-hand navigation “mega-menu” that provides greater visibility into all of Gopuff’s categories and subcategories.
- Dietary/health info: Customers can browse an item’s calories, fat, sodium, carb and protein content with a new Nutrition tab that also features dietary callouts like "vegan" or “gluten free.” All categories can also be filtered by dietary restriction or preference.
[READ MORE: Gopuff makes brand partner ads shoppable]
Other new features include seeing the name of the employee preparing their order and receiving real-time, item-by-item packing updates, a live video feed from a Gopuff micro-fulfillment center, and a view of the delivery driver’s vehicle make and model on the order tracking screen
In addition, the revamped digital interface offers new layout and visuals on the homepage, inventory search in any language with live translation and predictive results, and a new video starring real Gopuff customers.
While the redesigned interface and new features were designed specifically for the desktop and mobile web shopping experience, Gopuff will also bring some of these new capabilities to its app in the coming months.
"Instant isn’t just what we do, it’s in our DNA," said Yakir Gola, Gopuff’s co-founder and co-CEO. "That’s why we built our new web experience: to make instant shopping effortless. With a clean, elevated design and 5,000 products at your fingertips, we’re delivering the fastest, most reliable, and most affordable shopping experience in the world. And as we continue to innovate, our focus remains the same: being the very best at serving our customers.”
In February 2025, the company debuted a group ordering feature to streamline the process of ordering items for multiple customers in a single delivery. Gopuff also unveiled shoppable brand partner ads in 2024.
Founded in 2013, Gopuff serves hundreds of cities across the U.S. and U.K.
