Gopuff accepting SNAP for eligible online purchases
An online fast delivery platform is accepting federal benefits payments nationwide.
Based in Philadelphia, Gopuff operates hundreds of micro-fulfillment centers servicing thousands of U.S. cities, providing fast delivery (in as little as minutes) of immediate everyday needs, including cleaning and home products, over-the-counter medications, food, beverages and, in some markets, alcohol.
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While Gopuff delivers products from partner CPG brands, the company also has a growing private label goods business. Now, the company is accepting federal Supplemental Nutrition Assistance Program (SNAP) payments for all eligible online purchases across the country.
"For more than a decade, we have been bringing high-quality, affordable food and pantry staples to customers in minutes," said Yakir Gola, co-CEO and co-founder of Gopuff. "As we continue to advance our efforts to provide meaningful value to our customers, we are honored to now allow SNAP-eligible families access to the groceries they need in the fastest and most affordable way."
With the launch, Gopuff becomes the first and only online delivery platform to gain USDA approval for accepting SNAP payments, meaning several hundred Gopuff micro-fulfillment centers and stores can now begin accepting online SNAP payments.
Some other online delivery services, such as Instacart, Uber and DoorDash, take SNAP payments in partnership with specific retailers.
During pilot testing, Gopuff said popular products among SNAP-eligible customers included baby formula, water, bananas, orange juice and milk, among other grocery items.
To enable SNAP payments on its platform, Gopuff partnered with Forage, a USDA-approved third-party payment processor. Customers can download the Gopuff app on iOS or Android, add an electronic benefit transfer (EBT) card as a payment method, and purchase eligible food items using SNAP benefits.
Shoppers can also check their EBT balance at checkout and use multiple payment methods for a single order to cover non-SNAP items. Orders are prepared in Gopuff’s local micro-fulfillment centers and brought to customers’ doors by delivery partners in as fast as 15 minutes.
