Eileen Fisher synchronizes omnichannel operations at point-of-sale
A sustainable apparel brand is unifying customer interactions across channels.
Eileen Fisher is replacing its legacy POS solution with the cloud-based, mobile-first Aptos One POS platform. The apparel brand sells its clothes made from sustainable materials at stores in North America, online at eileenfisher.com and in more than 400 department and specialty stores globally.
The company designs its clothing to be part of a circular manufacturing model, starting with sustainable materials and then taking back its clothes to be resold through its Renew take-back program at eileenfisherrenew.com, in two Eileen Fisher Renew stores and in select Eileen Fisher retail stores nationwide.
As a result of deploying its new Aptos One platform, Eileen Fisher intends to obtain real-time inventory and data synchronization across its POS, e-commerce and fulfillment channels, with unified promotions and customer profiles to support buy-online-pickup-from-store, ship-from-store and endless aisle offerings.
In addition, the platform provides an intuitive user interface with mobile workflows that speeds checkout, provides store associates more capabilities to perform tasks such as looking up loyalty points or purchase history, managing real-time inventory or placing endless aisle or preorders, and delivers a more consistent customer experience across all channels.
[READ MORE: Midwest fashion retailer Glik's engages customers across channels]
"The transition to Aptos One will bring unprecedented flexibility to our operations, allowing us to pivot as quickly as our business needs and shopper expectations evolve," said Wes Wilson, VP of IT at Eileen Fisher. "The platform’s out-of-the-box integrations and continuous feature delivery — paired with our deep confidence in the Aptos team — were key factors in our decision. This is more than a new software rollout; it’s a profound shift that elevates every level of engagement with our customers."
Eileen Fisher also selected the solution due to its cloud-native, API-first architecture which enables faster enhancements and supports future evolution without replatforming. This configurable model can also accelerate feature delivery and lower total cost of ownership.
And with the Aptos ONE POS solution and Eileen Fisher’s e-commerce platform utilizing the same payment provider and CRM system, the retailer can offer a seamless shopping journey, including streamlined returns as well as personalized interactions based on a shopper’s history.
"It is a privilege to welcome Eileen Fisher as an Aptos customer and to support their unified commerce transformation," said Aptos GM Jeremy Grunzweig. "With Aptos One, Eileen Fisher is building the agility needed to scale its mission and define the future of responsible fashion. We look forward to a long-term partnership that helps them reach more shoppers while upholding the superior service for which the brand is known."
