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ECOMMERCE

  • Report: Home goods retailer to accept digital wallet, Venmo

    A new payment option will help Williams-Sonoma tap a new customer segment.   The home goods retailer will soon accept the peer-to-peer money-transferring service Venmo for bridal registry purchases. The digital wallet lets users make digital payments — or split payments with other users, according to ReCode.  

  • Marie Claire dresses up first-ever pop-up store with technology innovations

    An 80-year-old fashion magazine is using technology to bring the fashion, beauty and entertainment featured on its glossy pages to life.  

  • Unlikely pairing: Rue La La and coffee giant

    Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

  • Study: Consumers growing uneasy about increasing access to personal data

    Despite the ramping up of global data regulations, most consumers are concerned about how companies collect and use their information.   In fact, an overwhelming 96% of consumers are "somewhat" to "extremely" concerned about data collection and usage. This is understandable, as more than 75% engage in digital payment transactions at least once a month.  

  • Study: Amazon cashes in on sweet and salty snacks

    Amazon has evolved into a destination for a variety of categories, and now it’s adding sweets and snacks to this portfolio.    Out of $49 billion in total sales across sweets and snacks in 2016, Amazon rang up $240 million in 2016. And between January-August 2017, the online giant has already grabbed $215 million — a year-over-year (YoY) growth of 42%, according to “Sweets & Snacks: The Amazon Effect,” a report from One Click Retail.  

  • Study: Consumers did half of their online spending on marketplaces in 2016

    Marketplaces are taking an increasing share of business-to-consumer (B2C) online retail sales.    Last year, shoppers did half of their online spending through marketplaces — a level that could rise to 66% by 2022, according to “Half of B2C Online Retail Spend Came from Marketplaces in 2016,” a report from Forrester.  

  • Online merchant bolsters luxury fashion offering

    eBay has made a play to make a name for itself as a luxury shopping destination.    The online merchant is partnering with Spring, a shopping app and website that features 1,500 luxury brands, from Prada, Gucci, and Saint Laurent to David Yurman, Rag & Bone, Mango and Chloe. By featuring the company as a marquee seller, eBay will feature a dedicated Spring storefront where shoppers can find, browse and purchase luxury items curated in one location.  

  • Study: Mobile drove back-to-school e-commerce sales

    Mobile commerce made the grade this back-to-school season, contributing to a 3% increase in overall e-commerce sales.   This was according to research from retail search marketing company NetElixir. The firm said mobile orders were up by 44%, and revenue was up by 64%. Mobile average order value (AOV) increased by 13%, indicating that consumers are now more comfortable using mobile devices for more expensive purchases.   
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