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Whole Foods Market cuts prices—again

Whole Foods Market is making another round of price cuts — just in time for Thanksgiving.

The natural foods grocer and Amazon once again lowered prices at Whole Foods stores, but this time they are targeting the chain’s best-selling grocery items and holiday staples, including organic and no antibiotic turkeys. Amazon is also rewarding Prime customers with additional discounts on these holiday birds, according to the companies.

Specifically, discounts on turkeys range from $3.49 per lb. for organic, and $2.49 per lb. for no antibiotic turkeys. Prime members will only pay $2.99 per lb. for organic, and $1.99 per lb. for no antibiotic turkeys.

Amazon Prime members will receive a coupon via email, which must be presented at checkout to get the discounted price, according to CNBC.

Other discounted merchandise includes chicken breasts, peeled shrimp, and items across Whole Foods 365 Everyday Value line, including canned pumpkin, broccoli, salad mixes, and potatoes.

The decision to lower merchandise prices coincides with Amazon’s efforts to integrate the natural foods grocer within its operation.

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and CEO. “In the few months we’ve been working together, our partnership has proven to be a great fit.”

This is the second round of price cuts that Whole Foods has made since Amazon officially acquired the natural foods grocer in August for $13.7 billion. On its first day as the owner of Whole Foods, Amazon lowered the prices on a selection of the grocer’s best-selling items across its stores.

To further drive holiday sales, the online giant is also adding Amazon Pop-Up stores in a handful of Whole Foods Market stores nationwide. The dedicated spaces will enable Whole Foods customers to try out Amazon devices and learn about Prime and its other services.

These pop-ups augment 100 Whole Foods locations that already carry Amazon devices, such as the new Amazon Echo, Echo Dot, Fire TV, Kindle e-readers and Fire tablets, among other gadgets, Whole Foods reported.
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