Report: Discount giant raising some online prices
Walmart is reportedly testing a new pricing strategy to drive customers into its stores.
The discount giant is reportedly boosting the prices on some of its online merchandise, with the increases are being applied to some food and household items, according to the Wall Street Journal.
Walmart has tripled its online assortments for the holiday season, and has also expanding its in-store assortment, for the holidays by adding more exclusive products and brands. The lower in-store prices is Walmart’s latest move to get shoppers back inside of the store. In addition to an in-store pickup option, the discounter, in April, announced a ship -to-store discount to shoppers that are willing to have out-of-stock merchandise shipped to a store for pickup, instead of their homes. It is also a move that enables the discounter to leverage its fleet of 4,700 stores — an advantage it has over its online rival, Amazon.
The discount giant is reportedly boosting the prices on some of its online merchandise, with the increases are being applied to some food and household items, according to the Wall Street Journal.
Walmart has tripled its online assortments for the holiday season, and has also expanding its in-store assortment, for the holidays by adding more exclusive products and brands. The lower in-store prices is Walmart’s latest move to get shoppers back inside of the store. In addition to an in-store pickup option, the discounter, in April, announced a ship -to-store discount to shoppers that are willing to have out-of-stock merchandise shipped to a store for pickup, instead of their homes. It is also a move that enables the discounter to leverage its fleet of 4,700 stores — an advantage it has over its online rival, Amazon.