Study: Retail website functionality must support quick purchase decisions
As the duration of online shoppers’ purchase decisions drops to a mere day, retailers’ window to grab their attention is shrinking.
Over half (60%) of online shoppers complete purchases after only one day, with nearly half (44%) spending between $1 and $25, according to a study from Clutch, a B2B research, ratings, and reviews firm.
According to data, nearly one-third (31%) of online shoppers use a shipping cost calculator or save their credit card information (29%) for faster and more transparent checkout. They are also speeding up transactions with the use of digital wallets, such as Apple Pay, Amazon Pay, and PayPal — a move that should encourage e-commerce businesses to be prepared to accept payment beyond traditional credit cards.
To better accommodate a faster shopping experience, retailers need user-friendly e-commerce businesses should be revamping sites to be user-friendly. At the top of their to-do list: add detailed product descriptions and pictures.
Online shoppers said detailed product descriptions (29%) and pictures (27%) influence their online purchases. E-commerce businesses should also keep product descriptions short and focused, and use bullet points when possible to help potential customers find the information they need, the study said.
Optimizing e-commerce websites for mobile is also a pre-requisite to a user-friendly experience. Businesses that do not allow customers to browse and complete purchases on mobile could risk losing sales, the study said.
Over half (60%) of online shoppers complete purchases after only one day, with nearly half (44%) spending between $1 and $25, according to a study from Clutch, a B2B research, ratings, and reviews firm.
According to data, nearly one-third (31%) of online shoppers use a shipping cost calculator or save their credit card information (29%) for faster and more transparent checkout. They are also speeding up transactions with the use of digital wallets, such as Apple Pay, Amazon Pay, and PayPal — a move that should encourage e-commerce businesses to be prepared to accept payment beyond traditional credit cards.
To better accommodate a faster shopping experience, retailers need user-friendly e-commerce businesses should be revamping sites to be user-friendly. At the top of their to-do list: add detailed product descriptions and pictures.
Online shoppers said detailed product descriptions (29%) and pictures (27%) influence their online purchases. E-commerce businesses should also keep product descriptions short and focused, and use bullet points when possible to help potential customers find the information they need, the study said.
Optimizing e-commerce websites for mobile is also a pre-requisite to a user-friendly experience. Businesses that do not allow customers to browse and complete purchases on mobile could risk losing sales, the study said.