ECOMMERCE

Drone deliveries by Amazon could one day originate from an unusual-looking starting point.   

In an era when shoppers want a seamless shopping experience, Walgreens is pulling out the stops to deliver on their expectation.  

When it comes to mobile, department stores have a ways to go.   That's according to an annual report by L2's annual L2 Digital IQ Index: Department Stores 2017, which benchmarks the digital performance of 64 department stores operating in 14 markets globally. The report examines a brand's strengths and weaknesses across the four digital dimensions of site and e-commerce, digital marketing, mobile, and social.   

Pinterest is giving its image-based search engine an upgrade.   Pinterest introduced Lens in February. Since then, users have been pointing their mobile cameras at objects they see out in the real world, from apparel and accessories to decor, and Lens serves up similar styles or related information on their mobile device’s screen.   

eBay is stepping up its game in the online price war competition, and taking aim at low-cost rivals Walmart and Amazon, among others.   Starting Tuesday, eBay launched its Price Match Guarantee on more than 50,000 deals in the United States. As the name suggests, the program promises that an eligible deal will be the best price available online, or eBay will match the lower price found on a competitor’s website.   

Apparel is at a tipping point. E-commerce currently accounts for 17%-20% of total apparel sales in the U.S. Historically, when e-commerce surpasses the 20% threshold of a retail category Amazon comes in and makes a big wave, because Amazon is the main beneficiary of e-commerce capturing half of all growth in online retail. We’ve witnessed it time and time again in both media and electronics, and now it’s happening in apparel.  

Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.